blu eCigs Joins RLL Racing’s IndyCar Program as Primary Sponsor at Long Beach and Associate for 2013 Season

blu eCigs will be the primary sponsor of #17 Indy car driven by 2011 winner Mike Conway at the Toyota Grand Prix of Long Beach and an asso­ciate sponsor of #15 Indy car driven by Graham Rahal for the 2013 IndyCar Series season
BROWNSBURG, Ind. (February 20, 2013) – Rahal Letterman Lanigan Racing (RLL) announced today that blu eCigs, the elec­tronic ciga­rette brand widely known for supe­rior style and quality, will be the primary sponsor of the No. 17 Indy car driven by 2011 winner Mike Conway at the Toyota Grand Prix of Long Beach race event April 19 – 21, 2013. In addi­tion, blu eCigs will be an asso­ciate sponsor of the team’s No. 15 Indy car driven by Graham Rahal for the full 2013 season. The part­ner­ship will include both strategic branding and personal services as blu eCigs will take on a high-profile role in open-wheel racing across the Indy car team.

We’re excited to be breaking into IndyCar racing with Rahal Letterman Lanigan Racing, an iconic orga­ni­za­tion which has a deep cham­pi­onship legacy in the sport,” said Jason Healy, pres­i­dent of blu eCigs.  “We’ve seen a very posi­tive response by fans and crew alike from our previous involve­ment in motor­sports, and feel we can create some really engaging marketing and promo­tional oppor­tu­ni­ties and drive excite­ment throughout the 2013 season.”

Since its incep­tion in 2009, blu eCigs has consis­tently led the charge to intro­duce e-cigarettes as a new class of smoking alter­na­tive to the US market and has done so in a prag­matic way — always keeping the customer expe­ri­ence as the central focus. In April 2012, blu eCigs was acquired by Loril­lard, Inc., solid­i­fying blu eCigs as a market trail­blazer and further advancing the tremen­dous growth oppor­tu­nity repre­sented by the e-cigarette cate­gory.  Today, North Carolina-based blu eCigs continues to set the stan­dard in product inno­va­tion and respon­sible marketing.

We are excited to welcome blu eCigs as a partner throughout the 2013 IndyCar season and espe­cially as primary sponsor for our No. 17 car at the Toyota Grand Prix of Long Beach race event,” added Bobby Rahal, co-owner of Rahal Letterman Lanigan Racing with CBS LATE SHOW host David Letterman and Mi-Jack co-owner Mike Lanigan.  “Indy car racing is a sport that prides itself on inno­v­a­tive designs and supe­rior perfor­mance and we feel blu eCigs is a great fit for the sport and our team.”

Rahal Letterman Lanigan Racing returned to full-time IZOD IndyCar Series compe­ti­tion in 2012 and is begin­ning its 22nd year of open-wheel compe­ti­tion in 2013. Since returning, the team has had a second place finish in Edmonton and third place finish in Brazil with Takuma Sato, in addi­tion to being a contender for the team’s second victory in the Indi­anapolis 500. 
In January, RLL announced Mike Conway will be piloting the No. 17 car at the Toyota Grand Prix of Long Beach event. Conway was the event’s 2011 winner and made 53 starts in IZOD IndyCar series compe­ti­tion between 2009 –2012. In addi­tion, Graham Rahal, 24, signed a multi-year contract in November to compete in the IZOD IndyCar Series for the team his father, 1986 Indi­anapolis 500 winner and three-time Indy car cham­pion Bobby Rahal, co-owns as they attempt to add to their 20 wins.  
About blu eCigs Elec­tronic Ciga­rettes
blu eCigs® elec­tronic ciga­rettes offer the look and feel of tradi­tional ciga­rettes – without the tobacco smoke, ash, or smell.  blu eCigs provides a real­istic recre­ational alter­na­tive to smoking – creating a vapor “puff” that evap­o­rates within seconds. The prod­ucts have been featured in the presenter gift bags at the Grammy Awards, other celebrity events, and are used by a number of A-list actors, musi­cians, and athletes.  Avail­able online and at retailers nation­wide, blu eCigs come in conve­nient dispos­ables or recharge­able packs for regular use, with or without nico­tine and in a variety of flavors. blu eCigs provide inno­v­a­tive tech­nology for an improved consumer expe­ri­ence that enhances the social aspect of e-cigarettes.  The company is based in Char­lotte, NC, and blu eCigs’ flavors are made in the USA.  For more, visit
About Rahal Letterman Lanigan Racing
Rahal Letterman Lanigan Racing, based in Hilliard, Ohio and Browns­burg, Ind., is co-owned by three-time IndyCar Cham­pion and 1986 Indi­anapolis 500 winner Bobby Rahal, CBS LATE SHOW host David Letterman and Mi-Jack co-owner Mike Lanigan.  In 2013 the team will begin their 22nd year of open wheel compe­ti­tion and attempt to add to their 20 wins – including the 2004 Indy 500 from pole with Buddy Rice — their 29 poles and 1992 series cham­pi­onship.  The team also competes in the Amer­ican Le Mans Series as BMW Team RLL where they won both the Manu­fac­turer and Team Cham­pi­onships in the GT cate­gory in 2010 and swept all three GT titles in 2011 — Manu­fac­turer, Team and Driver. In 2012, the team finished second in the Team Cham­pi­onship and third in the Manu­fac­turer Cham­pi­onship.

 – RLL -