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Engage Mobile, Rahal Letterman Lanigan Racing to Make History with Google Glass at the Indianapolis Motor Speedway

Engage Mobile Solu­tions, Rahal Letterman Lanigan Racing and Graham Rahal will work together to provide an inside view of the world-class Verizon IndyCar Series race team using four pairs of Google Glass.

INDIANAPOLIS | April 28, 2014 — Four members of Rahal Letterman Lanigan Racing (RLL), a premier team competing in the Verizon IndyCar Series will make history on April 30, 2014, as they provide a first-person perspec­tive of driver Graham Rahal’s pit stop in the No. 15 National Guard Honda car at the famed Indi­anapolis Motor Speedway using the latest tech­nology from Google Inc. — Google Glass.

The event will pair cutting-edge tech­nology from the world of motor­sports with wear­able computing.  Rahal Letterman Lanigan Racing is working with Engage Mobile Solu­tions, the Kansas City, Mo.-based mobile strategy, mobile devel­op­ment and mobile marketing firm, to see what it is like to be inside the action of a tightly chore­o­graphed Indy car pit stop. The project will capture the “real time” perspec­tive of driver Graham Rahal and various other members of the pit crew as they scramble to provide a full pit stop including tire change and refu­eling.  The pit stop will take place during a prac­tice session at the world-famous Indi­anapolis Motor Speedway April 30 to show­case Google Glass’ unique ability to record and share high-definition video.

Google Glass, a wear­able computer with an optical head-mounted display, provides infor­ma­tion in a smartphone-like, hands-free format. This inno­v­a­tive new tech­nology allows users to interact with the Internet via natural language voice commands to perform tasks like navi­ga­tion, accessing the Internet, texting, taking pictures and shooting videos. Google Glass has been devel­oped by Moun­tain View, Calif.-based Google Inc. in the Project Glass research and devel­op­ment phases.

Engage Mobile is working with Google to develop soft­ware and explore unique appli­ca­tions of Glass like the Rahal Letterman Lanigan Racing project at the Indi­anapolis Motor Speedway.

While the recording of the pit stop at the Indi­anapolis Motor Speedway will be a private session only open to the media, Engage Mobile and RLL will release a video of the event and a behind-the-scenes video, featuring inter­views from Graham Rahal and co-owner Bobby Rahal, at a later date. Google Glass is an exper­i­mental product and will not be made avail­able to the general public until later in 2014.

About Rahal Letterman Lanigan Racing

Rahal Letterman Lanigan Racing, based in Hilliard, Ohio and Browns­burg, Ind., is co-owned by three-time IndyCar Cham­pion and 1986 Indi­anapolis 500 winner Bobby Rahal, CBS LATE SHOW host David Letterman and Mi-Jack co-owner Mike Lanigan.  In 2014 the team will begin their 23rd year of open wheel compe­ti­tion and attempt to add to their 20 wins – including the 2004 Indy 500 from pole with Buddy Rice — their 29 poles, 80 podium finishes and 1992 series cham­pi­onship.  The team also competed in the Amer­ican Le Mans Series from 2009 – 2013 as BMW Team RLL where they won both the Manu­fac­turer and Team Cham­pi­onships in the GT cate­gory in 2010 and swept all three GT titles in 2011 — Manu­fac­turer, Team and Driver. In 2012, the team finished second in the Team Cham­pi­onship and third in the Manu­fac­turer Cham­pi­onship and in 2013, the team finished second in the Driver, Team and Manu­fac­turer Cham­pi­onship. In 2014, BMW Team RLL is competing in the TUDOR United SportsCar Cham­pi­onship with a two-car program in the GTLM class and will attempt to add to their 10 wins and 45 podium finishes.  For more infor­ma­tion about Rahal Letterman Lanigan Racing, visit www.rahal.com or contact Kathi Lauter­bach at klauterbach@rahal.com.

About Engage Mobile Solutions

Engage Mobile Solu­tions is an award-winning mobile app and mobile soft­ware devel­op­ment company with a focus on mobile strategy and mobile marketing. Based in Kansas City, Mo., the company helps compa­nies leverage mobile tech­nology and marketing to drive prof­itability through increasing revenue, decreasing costs and managing risk. For more infor­ma­tion about Engage Mobile Solu­tions, visit www.engagemobile.com or contact Matthew Barks­dale at mbarksdale(at)engagemobile(dot)com.

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