Engage Mobile Solutions, Rahal Letterman Lanigan Racing and Graham Rahal will work together to provide an inside view of the world-class Verizon IndyCar Series race team using four pairs of Google Glass.
INDIANAPOLIS | April 28, 2014 — Four members of Rahal Letterman Lanigan Racing (RLL), a premier team competing in the Verizon IndyCar Series will make history on April 30, 2014, as they provide a first-person perspective of driver Graham Rahal’s pit stop in the No. 15 National Guard Honda car at the famed Indianapolis Motor Speedway using the latest technology from Google Inc. — Google Glass.
The event will pair cutting-edge technology from the world of motorsports with wearable computing. Rahal Letterman Lanigan Racing is working with Engage Mobile Solutions, the Kansas City, Mo.-based mobile strategy, mobile development and mobile marketing firm, to see what it is like to be inside the action of a tightly choreographed Indy car pit stop. The project will capture the “real time” perspective of driver Graham Rahal and various other members of the pit crew as they scramble to provide a full pit stop including tire change and refueling. The pit stop will take place during a practice session at the world-famous Indianapolis Motor Speedway April 30 to showcase Google Glass’ unique ability to record and share high-definition video.
Google Glass, a wearable computer with an optical head-mounted display, provides information in a smartphone-like, hands-free format. This innovative new technology allows users to interact with the Internet via natural language voice commands to perform tasks like navigation, accessing the Internet, texting, taking pictures and shooting videos. Google Glass has been developed by Mountain View, Calif.-based Google Inc. in the Project Glass research and development phases.
Engage Mobile is working with Google to develop software and explore unique applications of Glass like the Rahal Letterman Lanigan Racing project at the Indianapolis Motor Speedway.
While the recording of the pit stop at the Indianapolis Motor Speedway will be a private session only open to the media, Engage Mobile and RLL will release a video of the event and a behind-the-scenes video, featuring interviews from Graham Rahal and co-owner Bobby Rahal, at a later date. Google Glass is an experimental product and will not be made available to the general public until later in 2014.
About Rahal Letterman Lanigan Racing
Rahal Letterman Lanigan Racing, based in Hilliard, Ohio and Brownsburg, Ind., is co-owned by three-time IndyCar Champion and 1986 Indianapolis 500 winner Bobby Rahal, CBS LATE SHOW host David Letterman and Mi-Jack co-owner Mike Lanigan. In 2014 the team will begin their 23rd year of open wheel competition and attempt to add to their 20 wins – including the 2004 Indy 500 from pole with Buddy Rice — their 29 poles, 80 podium finishes and 1992 series championship. The team also competed in the American Le Mans Series from 2009-2013 as BMW Team RLL where they won both the Manufacturer and Team Championships in the GT category in 2010 and swept all three GT titles in 2011 – Manufacturer, Team and Driver. In 2012, the team finished second in the Team Championship and third in the Manufacturer Championship and in 2013, the team finished second in the Driver, Team and Manufacturer Championship. In 2014, BMW Team RLL is competing in the TUDOR United SportsCar Championship with a two-car program in the GTLM class and will attempt to add to their 10 wins and 45 podium finishes. For more information about Rahal Letterman Lanigan Racing, visit www.rahal.com or contact Kathi Lauterbach at email@example.com.
About Engage Mobile Solutions
Engage Mobile Solutions is an award-winning mobile app and mobile software development company with a focus on mobile strategy and mobile marketing. Based in Kansas City, Mo., the company helps companies leverage mobile technology and marketing to drive profitability through increasing revenue, decreasing costs and managing risk. For more information about Engage Mobile Solutions, visit www.engagemobile.com or contact Matthew Barksdale at mbarksdale(at)engagemobile(dot)com.