Prilosec OTC & RLL Team Up; Larry the Cable Guy, Graham & Bobby Rahal Kick off Tour of Country’s Most Celebratory Events

PRILOSEC OTC BECOMES THE OFFICIAL SPONSOR OF ZERO* BURN SUMMER BARBEQUE EVENTS

Larry the Cable Guy, Race Car Driver Graham Rahal, and Former Driver Bobby Rahal Kick Off a Tour of the Country’s Most Cele­bra­tory Events

 

CINCINNATI – May 22, 2014 – Prilosec OTC is ready to fire up the grill and bring Zero* Burn Barbeque Events to some of the hottest cele­bra­tions this summer. Teaming up with long-term partner Larry the Cable Guy, as well as 1986 Indy 500 Winner Bobby Rahal of Rahal Letterman Lanigan (RLL) Racing and their featured driver, Graham Rahal, Prilosec OTC is on a mission to help Amer­i­cans live life to the fullest this summer, with zero* burn.

There is nothing better than summer, and my dad and I have teamed up with Prilosec OTC to make sure that Amer­i­cans are enjoying every minute of it,” says Graham Rahal, driver of the National Guard-sponsored entry for RLL in the Verizon IndyCar Series.

Prilosec OTC will visit some of the country’s biggest summer events, begin­ning at the Indi­anapolis Motor Speedway on May 23rd. All summer long, consumers will be given Zero* Burn Expe­ri­ences like Zero Cost Barbeque, Zero* Burn Games, and chances to win prizes; and will be educated on the bene­fits of taking Prilosec OTC to treat frequent heartburn.

Fan favorite come­dian Larry the Cable Guy asserts, “Getting heart­burn and then treating it day after day is like checking on your BBQ after it’s already burnt! That’s why I take Prilosec OTC for my frequent heart­burn — so I don’t get heart­burn in the first place.*”

As part of the Zero* Burn Summer Barbeque Event Tour, Prilosec OTC will also be making stops in Fort Worth, Texas on June 7; Fayet­teville, North Carolina on July 4; and Chicago, Illi­nois on August 17 – cities known for hosting the country’s biggest All-American summer events.

* It’s possible while taking Prilosec OTC®. Use as directed for 14 days to treat frequent heart­burn. Do not take for more than 14 days or more often than every 4 months unless directed by a doctor. May take 1 – 4 days for full effect (although some people get complete relief of symp­toms within 24 hours). Not for imme­diate relief.

About PRILOSEC OTC

PRILOSEC OTC® is the #1 Doctor recom­mended†, #1 gastroen­terol­o­gist recom­mended†, and #1 Phar­ma­cist recom­mended‡ OTC acid reducer for the treat­ment of frequent heart­burn for 8 straight years. PRILOSEC OTC is the #1 selling OTC heart­burn medi­cineǂ on the market that can work for 24 hours with one pill a day. PRILOSEC OTC works by directly shut­ting down many acid pumps in your stomach when used as directed for 14 days to treat frequent heart­burn. For more infor­ma­tion about PRILOSEC OTC, visit www.prilosecotc.com.

† Symphony Health Solu­tions ProVoiceTM Survey. Jan 2005-Mar 2013

‡ Phar­macy Times Surveys, Acid Reducer/Heartburn Cate­gories 2006 – 2013.

ǂ P&G calcu­la­tion based on Nielsen ScanT­rack FD+, 2004 – 2013

About Procter & Gamble

P&G serves approx­i­mately 4.8 billion people around the world with its brands. The Company has one of the strongest port­fo­lios of trusted, quality, lead­er­ship brands, including Ace®, Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Dura­cell®, Fairy®, Febreze®, Fusion®, Gain®, Gillette®, Head & Shoul­ders®, Iams®, Lenor®, Mach3®, Olay®, Oral-B®, Pampers®, Pantene®, Presto­barba®, SK-II®, Tide®, Vicks®, Wella®, and Whisper®. The P&G commu­nity includes oper­a­tions in approx­i­mately 70 coun­tries world­wide. Please visit http://www.pg.com for the latest news and in-depth infor­ma­tion about P&G and its brands.

 

Media Contacts:

Kayla Gaines, MSLGROUP

Kayla.Gaines@mslgroup.com

201 – 965-3452

 

Chris Vuturo, P&G Communications

513 – 622-3175

Vuturo.cm@pg.com

 

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