Valpak Promotes Savings on the Go Through IndyCar Partnership with Rahal Letterman Lanigan

(LARGO – May 22, 2014) – Valpak, a leader in local print and digital coupons, announces a part­ner­ship with Rahal Letterman Lanigan (RLL) Racing to kick off this weekend at the Indi­anapolis 500 and continue through 2015.

The part­ner­ship combines America’s love of racing with Valpak’s loyal audi­ence, rein­forces the conve­nience of mobile apps on the go and supports Valpak’s auto­mo­tive offer­ings, which continue to be a favorite with the Valpak audience.

The Valpak logo will be featured on the No. 15 National Guard Honda-powered IndyCar driven by Graham Rahal, as well as the No. 16 Honda-powered IndyCar driven by Oriol Servia, thus spreading the Valpak savings message nation­wide on the Verizon IndyCar Series circuit.

Valpak’s envelopes – mailing July 22 through August 18 – will support the part­ner­ship. The Valpak enve­lope will include an augmented reality (AR) compo­nent and will be mailed to more than 40 million house­holds throughout the United States and Canada.

On Friday, May 23, Valpak will invite their social media followers to share in the expe­ri­ence and excite­ment of the Indy 500 and will share special photos and messages with racing fans throughout the weekend on Face­book, Twitter and Instagram.

We’re very proud to be a part of a team like Rahal Letterman Lanigan Racing,” said Michael Vivio, pres­i­dent of Cox Target Media, provider of Valpak, who recently got to see the team in action first-hand at the St. Peters­burg Grand Prix, close to where the Valpak head­quar­ters are located. “Not only is it a really exciting place to be, but it’s a great oppor­tu­nity to remind consumers they can get Valpak savings on the go – anywhere at any time, whether that’s with a Valpak mobile app. online or in the blue envelope.”

Valpak, which has been in the busi­ness of helping people save money for more than 45 years, is known for its local coupons in North America. Recently Valpak has been leading the industry in mobile couponing, serving up mobile savings through apps and incor­po­rating the latest tech­nology. Valpak has shown an ongoing commit­ment to be on the fore­front of tech­nology with its mobile app pres­ence in the mobile envi­ron­ment and its first-to-market inte­gra­tion into four mobile wallets, including Pass­book, Microsoft, Samsung and Google.

We are excited by our new part­ner­ship with Valpak, the huge audi­ence it opens up to us and the ability to interact with them,” said team co-owner Bobby Rahal. “Being featured on the enve­lope, espe­cially with the ability to show a video through augmented reality, is a great way to reach out to a broader audience.”

The auto­mo­tive cate­gory continues to be a favorite among Valpak consumers. Last year, Valpak offered savings from almost 5,000 adver­tisers. Combined, more than 1.7 billion adver­tise­ments were mailed with Valpak in 2013. Cate­gories include auto repair, tire dealers, auto parts, oil and lube, car wash and detail, auto body, auto repair and more. Adver­tisers include Fire­stone, Jiffy Lube, Valvo­line, Meineke, Maaco, Preci­sion Tune, Tuffy and other brands.

In addi­tion to the spon­sor­ship, we are partic­u­larly proud to be able to sponsor the National Guard car,” said Vivio. “We join the Inter­na­tional Fran­chising Asso­ci­a­tion (IFA) VetFran program in their efforts to help recruit veterans and we have an incen­tive program for fran­chise owners.” Valpak has also extended that offer to members of the National Guard.

About Rahal Letterman Lanigan Racing

Rahal Letterman Lanigan Racing, based in Hilliard, Ohio and Browns­burg, Ind., is co-owned by three-time IndyCar Cham­pion and 1986 Indi­anapolis 500 winner Bobby Rahal, CBS LATE SHOW host David Letterman and Mi-Jack co-owner Mike Lanigan. In 2014 the team will compete in their 23rd year of open wheel compe­ti­tion and attempt to add to their 20 wins – including the 2004 Indy 500 from pole with Buddy Rice — their 29 poles, 80 podium finishes and 1992 series cham­pi­onship. The team also competed in the Amer­ican Le Mans Series from 2009 – 2013 as BMW Team RLL where they won both the Manu­fac­turer and Team Cham­pi­onships in the GT cate­gory in 2010 and swept all three GT titles in 2011 — Manu­fac­turer, Team and Driver. In 2012, the team finished second in the Team Cham­pi­onship and third in the Manu­fac­turer Cham­pi­onship and in 2013, the team finished second in the Driver, Team and Manu­fac­turer Cham­pi­onship. In 2014, BMW Team RLL is competing in the TUDOR United SportsCar Cham­pi­onship with a two-car program in the GTLM class and will attempt to add to their 10 wins and 47 podium finishes.

About Valpak®

Valpak, one of the leading direct marketing compa­nies in North America, is owned and oper­ated by Cox Target Media. With nearly 170 fran­chises across the United States and Canada, the signa­ture Blue Enve­lope® delivers coupons and savings to nearly 40 million house­holds each month. Annu­ally, Valpak will distribute some 20 billion offers inserted in more than 500 million envelopes. Valpak also offers digital solu­tions online through http://www.Valpak.comand http://www.valpak.ca, sites offering free coupons, e-commerce and coupon codes. Addi­tion­ally, the Valpak coupon mobile coupon app for smart­phone plat­forms delivers easy to find savings for consumers. For more infor­ma­tion about adver­tising with Valpak, please contact 1 – 800-676‑6878.

About Cox Media Group Cox Media Group is an inte­grated broad­casting, publishing, direct marketing and digital media company that includes the national adver­tising rep firms of CoxReps.  Addi­tion­ally, CMG owns Cox Target Media, which oper­ates Valpak, one of North America’s leading direct marketing compa­nies, and Savings.com, a leading online source for savings.  The company’s oper­a­tions currently include 14 broad­cast tele­vi­sion stations and one local cable channel, 57 radio stations, eight daily news­pa­pers and more than a dozen non-daily publi­ca­tions, and more than 100 digital services.  CMG currently oper­ates in more than 20 media markets and reaches approx­i­mately 52 million Amer­i­cans weekly, including more than 30 million TV viewers, more than 3.5 million print and online news­paper readers, and more than 14 million radio listeners.  For more infor­ma­tion about Cox Media Group, please check us out online at www.coxmediagroup.com.

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