DelTran Battery Tender Extends Partnership with RLL; Expands Associate Sponsor Role to Include USCC Program in Addition to IndyCar

BROWNSBURG, Ind. (January 9, 2014) – Rahal Letterman Lanigan Racing (RLL) announced today that Deltran Battery Tender®, a leading manu­fac­turer of high-efficiency battery chargers, has increased their role with the team. Battery Tender was an asso­ciate sponsor of the team’s 2013 IndyCar Series program and in 2014 they will expand their involve­ment with RLL as an asso­ciate sponsor for both the IndyCar program and two-car United SportsCar Cham­pi­onship (USCC) effort.  In addi­tion to strategic branding across both IndyCar and USCC programs, the part­ner­ship includes a personal services role with IndyCar Series driver Graham Rahal, who is expected to again be featured in a commer­cial for the brand.

DelTran Battery Tender® is thrilled to expand upon the Rahal Letterman Lanigan Part­ner­ship! After last year’s success on and off the track with Graham Rahal we could not be happier with our marketing efforts and expo­sure,” said Evin Prelec, Director of Marketing and Adver­tising for Deltran Battery Tender. “Expanding the part­ner­ship to include BMW Team RLL makes perfect sense. We have had a long, successful branding/supplier rela­tion­ship with BMW and are looking forward to supporting the team and drivers on track!”

We are very pleased to have Battery Tender back with us for 2014,” added Bobby Rahal, co-owner of Rahal Letterman Lanigan Racing with CBS LATE SHOW host David Letterman and Mi-Jack co-owner Mike Lanigan.  “It’s a great company with great people and we are fortu­nate to have them extend and grown their part­ner­ship with us. We look forward to contin­uing to help them achieve their goals through their asso­ci­a­tion with us.”

RLL earned two earned two second place finishes in the IndyCar Series in 2013 with Graham Rahal (Long Beach) and James Jakes (Detroit Dual 2) and will begin their 23rd year of open wheel compe­ti­tion in 2014.  The team’s sports car program, run under the name of BMW Team RLL, earned two wins and four poles in the 2013 Amer­ican Le Mans Series GT-class as well as finished second in the Team, Manu­fac­turer and Driver Cham­pi­onships (Mueller). BMW Team RLL will compete in the GTLM class in the USCC in 2014.

About Battery Tender

In 1989, Deltran intro­duced the Battery Tender into the market­place. The main reason was that many more AGM style lead acid batteries were being used in a variety of power sports engine start appli­ca­tions. Each and every Deltran Battery Tender Battery Charger® regard­less of its size is programmed with a micro­processor that will correctly charge a battery then auto­mat­i­cally switch to a maintenance/float mode. Refer to www.batterytender.com for more information.

About Rahal Letterman Lanigan Racing

Rahal Letterman Lanigan Racing, based in Hilliard, Ohio and Browns­burg, Ind., is co-owned by three-time IndyCar Cham­pion and 1986 Indi­anapolis 500 winner Bobby Rahal, CBS LATE SHOW host David Letterman and Mi-Jack co-owner Mike Lanigan.  In 2014 the team will begin their 23rd year of open wheel compe­ti­tion and attempt to add to their 20 wins – including the 2004 Indy 500 from pole with Buddy Rice — their 29 poles, 80 podium finishes and 1992 series cham­pi­onship.  The team competed in the Amer­ican Le Mans Series from 2009 – 2013 as BMW Team RLL where they won both the Manu­fac­turer and Team Cham­pi­onships in the GT cate­gory in 2010 and swept all three GT titles in 2011 — Manu­fac­turer, Team and Driver. In 2012, the team finished second in the Team Cham­pi­onship and third in the Manu­fac­turer Cham­pi­onship and in 2013, the team finished second in the Driver, Team and Manu­fac­turer Cham­pi­onship. In 2014, BMW Team RLL will compete in the TUDOR United SportsCar Cham­pi­onship with a two-car program in the GTLM class and attempt to add to their 10 wins and 43 podium finishes.

- RLL -