CINCINNATI – May 22, 2014 – Prilosec OTC is ready to fire up the grill and bring Zero* Burn Barbeque Events to some of the hottest celebrations this summer. Teaming up with long-term partner Larry the Cable Guy, as well as 1986 Indy 500 Winner Bobby Rahal of Rahal Letterman Lanigan (RLL) Racing and their featured driver, Graham Rahal, Prilosec OTC is on a mission to help Americans live life to the fullest this summer, with zero* burn.
“There is nothing better than summer, and my dad and I have teamed up with Prilosec OTC to make sure that Americans are enjoying every minute of it,” says Graham Rahal, driver of the National Guard-sponsored entry for RLL in the Verizon IndyCar Series.
Prilosec OTC will visit some of the country’s biggest summer events, beginning at the Indianapolis Motor Speedway on May 23rd. All summer long, consumers will be given Zero* Burn Experiences like Zero Cost Barbeque, Zero* Burn Games, and chances to win prizes; and will be educated on the benefits of taking Prilosec OTC to treat frequent heartburn.
Fan favorite comedian Larry the Cable Guy asserts, “Getting heartburn and then treating it day after day is like checking on your BBQ after it’s already burnt! That’s why I take Prilosec OTC for my frequent heartburn – so I don’t get heartburn in the first place.*”
As part of the Zero* Burn Summer Barbeque Event Tour, Prilosec OTC will also be making stops in Fort Worth, Texas on June 7; Fayetteville, North Carolina on July 4; and Chicago, Illinois on August 17 – cities known for hosting the country’s biggest All-American summer events.
* It’s possible while taking Prilosec OTC®. Use as directed for 14 days to treat frequent heartburn. Do not take for more than 14 days or more often than every 4 months unless directed by a doctor. May take 1-4 days for full effect (although some people get complete relief of symptoms within 24 hours). Not for immediate relief.
About PRILOSEC OTC
PRILOSEC OTC® is the #1 Doctor recommended†, #1 gastroenterologist recommended†, and #1 Pharmacist recommended‡ OTC acid reducer for the treatment of frequent heartburn for 8 straight years. PRILOSEC OTC is the #1 selling OTC heartburn medicineǂ on the market that can work for 24 hours with one pill a day. PRILOSEC OTC works by directly shutting down many acid pumps in your stomach when used as directed for 14 days to treat frequent heartburn. For more information about PRILOSEC OTC, visit www.prilosecotc.com.
† Symphony Health Solutions ProVoiceTM Survey. Jan 2005-Mar 2013
‡ Pharmacy Times Surveys, Acid Reducer/Heartburn Categories 2006-2013.
ǂ P&G calculation based on Nielsen ScanTrack FD+, 2004-2013
About Procter & Gamble
P&G serves approximately 4.8 billion people around the world with its brands. The Company has one of the strongest portfolios of trusted, quality, leadership brands, including Ace®, Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Duracell®, Fairy®, Febreze®, Fusion®, Gain®, Gillette®, Head & Shoulders®, Iams®, Lenor®, Mach3®, Olay®, Oral-B®, Pampers®, Pantene®, Prestobarba®, SK-II®, Tide®, Vicks®, Wella®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.
Kayla Gaines, MSLGROUP
Chris Vuturo, P&G Communications