HILLIARD, Ohio and BROWNSBURG, Ind. (January 18, 2018) – Rahal Letterman Lanigan Racing (RLL) announced today that the team has relaunched its website in advance of their 27th season in motorsports. The website features a new design and improved functionality for smart phones, tablets and PC’s to provide a better experience for the user. To view the new site, log on to www.rahal.com.
Featured on the site is information on RLL’s programs in the Verizon IndyCar Series, IMSA WeatherTech SportsCar Championship and recently-announced Jaguar I-Pace eTROPHY series including driver and event information, event broadcast details, social media activity and an online store that features merchandise from the team’s Indy car and sports car programs. For the first time, the team will offer official BMW Team RLL merchandise for sale online.
“Content and connectivity are paramount in today’s sports and entertainment climate and we believe the relaunched site will help us keep motorsports enthusiasts and sports fans up to date on what is happening with the team on track and off in a more user-friendly way,” said Tom Knox, senior vice president of sales and marketing for Rahal Letterman Lanigan Racing. “In addition, and equally important, this new site will enable us to showcase our relationships with our current and future partners in an effective and entertaining way.”
The site was designed by Concord, NC-based Animink. The 2018 IMSA WeatherTech SportsCar Championship opens with the Rolex 24 at Daytona on January 27 and the Verizon IndyCar Series season begins March 9-11 with the Firestone Grand Prix of St. Petersburg.
Animink is a Charlotte web design agency specializing in digital design & development since 1998. Services also include SEO, PPC Management, Online Reputation Management, Social Media Management, App development, website management, and website hosting. Clients include Stewart-Haas Racing, Michelin, The Pinball Company, Velocity Systems, and Haas F1.
About Rahal Letterman Lanigan Racing
Rahal Letterman Lanigan Racing, based in Hilliard, Ohio and Brownsburg, Ind., is co-owned by three-time IndyCar Champion and 1986 Indianapolis 500 winner Bobby Rahal, former CBS Late Show host David Letterman and Mi-Jack co-owner Mike Lanigan. In 2018, the team will compete in their 27th year of open wheel competition and attempt to add to their 25 wins – including the 2004 Indy 500 from pole with Buddy Rice — their 30 poles, 94 podium finishes and 1992 series championship. The team also competed in the American Le Mans Series from 2009-2013 as BMW Team RLL where they won both the Manufacturer and Team Championships in the GT category in 2010 and swept all three GT titles in 2011 – Manufacturer, Team and Driver. In 2012, the team finished second in the Team Championship and third in the Manufacturer Championship and in 2013, the team finished second in the Driver, Team and Manufacturer Championship. Since 2014, BMW Team RLL has competed in the GTLM class of the United SportsCar Championship with a two-car program and has brought their total to 17 wins, 23 poles and 68 podium finishes as well as a second place finish in the Manufacturer, Team and Driver championships in 2015 and 2017. The team recently announced a two-car program in the world’s first production-based electric vehicle race series – the Jaguar I-PACE eTROPHY. The series will debut in the 2018/2019 season as a support series to the FIA Formula E Championship.