How Chatbot Can Improve Organization Efficiency

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A chatbot is a computer program that simulates human conversation through voice commands or text chats or both. Chatbot, short for chatterbot, is an Artificial Intelligence (AI) feature that can be embedded and used through any major messaging applications. There are a number of synonyms for chatbot, including “talkbot,” “bot,” “IM bot,” “interactive agent” or “artificial conversation entity.”

Understanding Chatbot

The progressive advance of technology has seen an increase in businesses moving from traditional to digital platforms to transact with consumers. Convenience through technology is being carried out by businesses by implementing Artificial Intelligence (AI) techniques on their digital platforms. One AI technique that is growing in its application and use is chatbots. Some examples of chatbot technology are virtual assistants like Collect.chat.

A chatbot is an automated program that interacts with customers like a human would and cost little to nothing to engage with. Chatbots attend to customers at all times of the day and week and are not limited by time or a physical location. This makes its implementation appealing to a lot of businesses that may not have the manpower or financial resources to keep employees working around the clock.

A chatbot works in a couple of ways: set guidelines and machine learning. A chatbot that functions with a set of guidelines in place is limited in its conversation. It can only respond to a set number of requests and vocabulary and is only as intelligent as its programming code. An example of a limited bot is an automated banking bot that asks the caller some questions to understand what the caller wants to be done. The bot would make a command like “Please tell me what I can do for you by saying account balances, account transfer, or bill payment.” If the customer responds with “credit card balance,” the bot would not understand the request and would proceed to either repeat the command or transfer the caller to a human assistant.

How Chatbots Function

A chatbot that functions through machine learning has an artificial neural network inspired by the neural nodes of the human brain. The bot is programmed to self-learn as it is introduced to new dialogues and words. In effect, as a chatbot receives new voice or textual dialogues, the number of inquiries that it can reply and the accuracy of each response it gives increases.

Chatbots are used in a variety of sectors and built for different purposes. There are retail bots designed to pick and order groceries, weather bots that give you weather forecasts of the day or week, and simply friendly bots that just talk to people in need of a friend.

3 Top Tips to Plan for a Comfortable and Fulfilling Retirement

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It doesn’t matter what age you are, at some stage you’re going to need to start thinking about how your life’s going to look when it comes time for you to retire from work – and the years beyond. Everyone’s circumstances are different, but whether you plan on living a life of luxury, or are content to just live modestly in your later years, it will pay to have at least some kind of a plan in place.
Here are three things you should consider.

Pay Attention to your Biggest Asset

No, it’s not your car and not even your house; your most important and valuable asset is your health. No amount of money or material wealth can compensate for bad health, and if you don’t take care of your body it won’t serve you well in your retirement. You should be making a lifelong commitment to your health, whatever your age, because neglecting it will cost you dearly – not only in medical expenses, but also the physical lifestyle you’ll be able to maintain. Join that gym, take that walk, make healthy eating choices and ensure you have regular dental and medical check-ups – in a nutshell, just respect your body for the wonderful machine it is and never take your good health for granted. Put simply your health is your wealth!

Get your Pension Plans in Order

While words like pension drawdown, annuity and tax certainly don’t roll off the tongue with the greatest of pleasure, making financial plans for how you’re going to survive when you come to the end of your working life is vital. Don’t be tempted to put organising and managing your pension plans in the ‘too hard basket’, and even if you think you might have left things too late, take heart in the fact that it’s never too late to improve on what you’ve got. The best advice is to engage a good independent financial advisor who’ll be able to advise you on the best wealth growing and pension set up for your individual situation. They may suggest things like a pension drawdown or an annuity to give you an income, they’ll be able to ensure you remain compliant in terms of your tax, and they’ll give you expert, tailored advice in order to give you the best possible life after you leave the workforce. Remember, just because you’ve never heard of a pension drawdown so far, it doesn’t mean it can’t be in your future!

Think About Life Outside Work

In the hustle and bustle of our busy lives it’s all too easy to get bogged down in stress as we focus on work, work, work. Of course, in most cases it’s absolutely necessary to put in the hard yards in order to earn the big bucks so you can actually plan for that comfortable retirement, but it’s just as important to remember what really matters in life. If you make a commitment to maintain a sensible and fulfilling life/work balance, everyone (not just you) will reap the benefits. Factor in quality time with your family, get out into nature as much as you can, and give back to your community on whatever scale you feel comfortable with – whether it’s volunteering or financial support.

Live a Balanced Life

When most people think of retirement planning, they think of the financial aspects, however it’s also extremely important to consider your physical, emotional and spiritual needs once you leave the workforce. It’s all about the balance…

Author Plate

Claire Novakovic is the go-to expert for those who need advice on pension drawdown and other related issues. As a Chartered Financial Advisor, she also holds the relevant FCA permissions to conduct pension transfer business including defined benefit schemes. Accudo Investments offers comprehensive independent financial advice tailored to each individual’s needs, using effective portfolio management and tax strategies to meet the needs identified.

Fitness Tips for Business Travelers

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Resisting the urge to skip your usual workout can be hard when you travel. Your schedule is all over the place, you have long working hours, stress and sleepless nights to deal with, and time is precious. So, to help you out here are 5 top tips to reduce your chances of skipping that all-important workout.

1. Have a plan

Don’t make it up as you go along. Know what you want to do, how long you’ll workout, and where you’ll exercise.

Will it be cardio, weights or mat exercises, or a mix of 2 or 3?
Do you want to fit in a quick 5 minutes or attempt a marathon hour long session?
Are you planning on hitting the hotel gym, the great outdoors or stay put in your hotel room?

2. Have a backup plan

Nothing in life is certain, especially your work schedule. So, have a few options. If the cardio machines are busy have a bodyweight circuit to hand as a backup. If the weight rack is limited or non-existent, you want to know what else you can do as an alternative. If you’re not sure what you can do, go online and Google ‘bodyweight exercises’, ‘simple resistance exercises’ and ‘interval cardio’.

3. Keep your workouts short and sweet

The shorter it is, the more chance you have of sticking with it. Of course, the shorter it is, the higher the intensity needs to be. That means speeding up the cardio, doing harder bodyweight exercises, or giving yourself less rest. Research shows that shorter, more intense workouts produce faster results and keep
your metabolism high for up to 24 hours afterwards.

4. Keep it varied

Variety is the spice of life and your savior when it comes to escaping exercise boredom. Doing the same workout, day in, day out is sure to put you off working out very quickly, so the more options you have open to you, the better.

Workout in the hotel gym, swim in the pool, exercise in your hotel room or the park… Even use the hotel stairs. Again, Google ‘cardio workouts’, ‘bodyweight exercises’ and ‘workouts with no equipment’ for different ideas – be open to fresh exercises and ideas.

5. Fit it in before breakfast

There’s no better time to workout – you’re fresh, your working day has yet to start, and it’s just before showering and dressing. Leaving your exercise until later in the day is a big mistake unless you’re disciplined.

With deadlines to meet, business meetings, on the go all the time, you’ll be exhausted by the end of the day.

Start your day in the right way. Charge your batteries early, and feel virtuous at breakfast.

Article Marketing Tips That Will Work for You

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If you have a website, make the most of it with these article marketing tips. With the explosion of free webhosting sites and free templates out there, anyone can put up a website or blog. Anyone can engage in affiliate marketing or open their own webstore. The problem is that when people do create their own sites, they very rarely attract the web traffic that they were hoping for and dreaming of. Their site doesn’t come up on the first page of the search results and they aren’t becoming as popular or making as much money as they though they would. That’s probably because they didn’t know any of the article marketing tips that would have helped them succeed.

What is article marketing?
Article marketing is a method by which you can leverage other websites to direct traffic to your main site. The idea is that you write an article based on a key word or phrase for your site. You can see which key words and phrases people are most searching for by using a keyword research tool such as the Google AdWords Keyword Tool. It will tell you how many people are searching for your key word or phrase and give you suggestions for related key words or phrases to use. Proper key word research is one of those article marketing tips that you can’t ignore. If you aren’t using key words that web users are actually searching for, the rest of your article marketing strategy will be all for naught.

So choose your key word or phrase carefully and then write an informative article about that topic or that uses that key word or phrase. You want to use the word or phrase about once for every hundred words. That way, when the search engine indexes your article, they’ll see that your article has a high relevancy for that key word or phrase. Makes sense, right? Just don’t use the key word or phrase more than about once every hundred words or so or else the search engine will assume that you are doing what is called “keyword stuffing” and ignore your article. Achieving that optimum keyword percentage is another of those article marketing tips that you better pay attention to if you want your efforts to succeed.

Once you’ve written a high quality article using your key word or phrase an appropriate number of times, you then post it on a website other than your main site. You can either post it a secondary website that you own or you can post it to article directory sites. We recommend the latter because your article will go a lot further when you’re not the only one posting it. Of course, you could do both; put it on another one of your sites and post it to article directories. The way an article directory works is that you post your article with links to your website. Someone else then sees that your article has a high relevancy for their own site, so they post the article to their site for the content it provides, but keep the links to your site embedded in the article. Now you have someone linking their site to yours, which makes your relevancy to search engines increase. So submitting to article directories is third for the article marketing tips I’m sharing with you. The nice thing about submitting to article directories is that as many people as want to can snag your article and post it on their site. You’re unlimited in how many links to your site you can make by doing this.

Internet Video Marketing For Business

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Online video is here right now, but you can be sure it will be around in the future also. Many video hosting sites will host your video content. If you intend on getting subscribers and making sales then you need to be doing internet video marketing right now.

There is no marketing more effective than video marketing. It is the fastest growing form of marketing out there and you need to start creating internet video marketing campaigns immediately.

At one time we used to watch videos online if they were displayed in web pages. These would be on informative news sites for example and provided good value for many people.

A few years ago one site came along which was a complete game changer in how we watched online video content. That site is called YouTube. It has gone from strength to strength and is now the second most popular search engine.

If you are using internet video marketing then you really must use YouTube.

Video marketing entails creating video content and distributing it all over the internet. With the advent of Google universal search it means whenever you search for something you get web pages as well as videos returned in the results.

Google thinks highly of video content now and it has become of importance to search. A few years ago YouTube was bought by Google so you can guess why video is now an important medium to the company. When using internet video marketing you need to consider search counts of keywords.

Here are some interesting statistics to consider

· There are more than one billion videos viewed on YouTube every day.

· Businesses in the UK spend more on internet advertising than they do on television advertising.

· Every minute of the day more than twenty hours of video gets loaded onto YouTube.

Using internet video marketing for business

Do you have a service or product that needs promotion? It has been proven when using internet video marketing for promotion purposes, the volume of subscribers you can obtain increases. This in turn leads to sales and more profit for you. This is because we all love to watch video rather than reading long text. Whatever you are promoting, you are likely to do it much better by using video.

The problem with sales copy is that it can be quite long. Really we just want to know what it is going to do for us and how much it will be. Otherwise we end up just reading a few points and scrolling right to the bottom to see the price. A video sales page however is more engaging and we are more likely to pay attention. This is how we should be using internet video marketing.

I’m sure you’ve come across those shopping channels on TV. Have you noticed how the seller uses clever word play to persuade people to buy? It makes you really want the item and you are tempted to call up and place an order.

The seller comes out with phrases like “Imagine how your life would be if only you had this product”. You too could use a similar tactic when trying to sell your product. You could see fast results with this approach. Are you starting to see why you should start web video production right now?

Should you plan on using internet video marketing you could convert sales copy into a video and the same persuasive words could be applied in the video itself. You will not even need a person to be present on camera.

Make money with video marketing

It’s no use having the best product around if nobody actually knows about it. For this reason alone it is worth using online video marketing in your business.

As soon as people see your website link in your video they will head over to your site. This method will help to get you more clients.

If there is an opt-in box on your site then it is possible that people will sign up. Once you have their details you can then market to them and there is a good chance they will purchase something. Some kind of subscriber list is essential even if you are using internet video marketing.

If you have created a good video and people like it then it is possible that they will want to share it. They can do this on sites such as Facebook. This will create a viral effect and your video will spread around like a virus.

Using internet video marketing social media content is highly important as your video gets accessed by millions of people worldwide. Suddenly your video is getting lots of views and your website is in turn getting lots of hits. Using internet video marketing Facebook video content will give you a lot of leverage.

Not everyone can create a viral video easily though. You need some kind of unique twist which hooks people and makes them want to share the video.

Even if you are using internet video marketing, it is worth noting that there have been many viral flops which had too much money thrown at them. It is better to keep your costs down while you are in the experimentation stage of video marketing.

Make sure you load your video up onto YouTube as this site will give you a lot of leverage due to the millions of daily visitors it gets. Search engine optimisation is an important part of using internet video marketing and YouTube gives you the chance to do SEO internet video marketing seo right up on the site itself. Optimise your video on YouTube by adding good tags, creating a keyword rich title and description.

If you want more visitors to your video then you must go and participate in the YouTube community. This involves adding comments to other videos or channels.

Pick videos that you have an interest in only and add a comment that has value. Using internet video marketing does not mean that you can go ahead and spam the community. Do this and your comment will be removed.

Think about distribution before you create the video. If you want people to share your video and create a viral effect then you need to plan out in advance what your video is going to entail.

Conclusion

Video content will help to drive your business forward. An engaging video sales page will get the viewer wanting to click through to your website.

If you are not doing it already then it is time to start using web video production in your marketing strategy.

If you don’t start then you are getting left behind and allowing the competition to get ahead of you.

If you are selling a product, do you want millions of people to watch your video or would you rather they watched a video from your competitors?

How Indian Shopping Malls Will Function in Years to Come?

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1. Shipping Centers May Be the Future

We all know that whenever you feel like having some fun and spending quality time with your friends, going to a shopping mall is the best thing to do. Nowadays, people are so busy that they don’t find time to visit a shopping mall, so they prefer shopping from eCommerce sites.

When we talk about India, shopping center conversion to shipping centers has not started to occur yet. However, there is some buzz that the shopping centers will be converted into shipping centers.

2. You Will Find More Than Just Shopping in Future Malls

Now, we find that most of the shopping centers have not yet realized this.

We need to understand that people want to have concrete reasons to visit a mall because almost everything is available online. That’s why in the future, shopping malls will no longer be just about shopping; these malls will be entertaining people.

These malls will be required to evolve as entertainment centers to attract more visitors. Future shopping malls are expected to offer a relaxed atmosphere that is filled with fun and enjoyment.

The situation will be the opposite of what we see today in Indian malls generally, just a large number of products kept in a row and a dull or stressed atmosphere.

3. Experience is What Will Matter

When we talk about the future of retail in India, there are a lot of expectations.

It is expected that the number of restaurants and other fun attractions will increase to a great extent in the coming years. Also, a new trend of conducting various classes such as yoga class, swimming classes, Zumba classes, etc. will increase. Of course, modern people would no longer be interested in visiting a large building with only products; a unique and unforgettable experience will matter the most.

4. Micro-City Malls Are Going to Be the Future

Now, most people in India are bored with the average stores; they are looking for something interesting. According to several retail experts, the idea of traditional shopping malls will be reinvented in the coming years. As we said earlier, the experience will matter more than extravagance, so retail stores will focus on forming fun communities so that customers get a fantastic experience.

Soon, malls will move forward, integrating body or mental wellness centers in the malls.

The integration of recreational centers into the malls will move the retail industry towards building micro-cities.

5. Integrating Environment

We have come to know that future malls will be more about making people socialize.

At the same time, future malls will start integrating the natural elements to revolutionize the kind of environment we experience today in Indian malls. You may expect to see malls with a spacious layout, totally rebuilding the environment you experience, giving it the appearance of a village.

Some retail industrialists have realized how important it is to provide a unique, friendly, and natural experience. From trees to waterfalls and a peaceful atmosphere with a lot of sunlight in shopping centers, the future of shopping malls in India is perhaps very ”Bright”.

6. Urban Farming Is The Way To Go

Nothing can be more exciting than getting fresh fruits, vegetables, or other food items directly from farms. Well, you can expect this to happen in the future.

In India, this may seem to be ”unrealistic,” but in the coming years, a lot of revolutions are going to occur in the retail industry gradually. Incorporating urban farms in Indian shopping malls will take much time, but we should remember that the future malls will take care of you and your needs more than anything else.

7. Robots

The use of modern technologies in shopping centers is going to increase in the years to come. You can expect to be welcomed by some cool robots in the shopping malls. Also, in the coming years incorporating the use of various technological gadgets will take place.

These robots will also serve as sales representatives. So, the future is going to be filled with technology to make the customer dealing more fulfilling.

8. Virtual fitting Rooms

You know what the center’s future has a lot more than just shopping for products by actually trying them. Like, you may expect to find some mirrors that give you the ability to try makeup digitally. In addition to this, you may also be able to try out different outfits with the help of virtual fitting rooms. So, no more struggling and moving in and out of the trying rooms with many outfits, you want to try.

Note that they again seem ”unrealistic” considering the present scenario of Indian shopping malls, but their scope and future beholds a lot of possibilities.

9. Use Of Virtual Reality

With the use of Virtual Reality, shopping becomes much more comfortable.

VR will also become a source of entertainment. In the future, you may not be required to visit theme parks to get amazing virtual experiences.

From the trip to a zoo to going deep under the sea, virtual reality beholds the future, where shopping malls will provide you unforgettable entertainment.

10. Parking That’s Pain-Free

Do you also find it annoying that whenever you go to the shopping malls, face problems when trying to find a parking place? Well, this is a significant problem with traditional shopping malls. In the future, this scenario will become just one of the horrible experiences of the past. The use of overhead sensors will ease out the process of finding a free parking spot.

11. Not Just Limited to Buying or Purchasing Products

Now, we all know that the concept of rental retails has not yet become standard in Indian shopping centers, but gradually it will. Purchasing that costly dress for a party, that doesn’t seem to be a good idea. In the future, you will be able to rent out expensive products that may include exercise equipment or a costly outfit.

12. 3D Advertisements

In almost every average shopping mall, we have seen those bright colored signboards, these things may also become things of the past. Holographic advertisements are going to be the future. In the coming years, you can expect to see more 3D ads that are eco-friendly and can grab the customer’s attention very quickly.

13. Customer Interaction Via Apps

We are already aware of the fact that Apps are being used everywhere. Many shopping giants in India already have their apps for customer interaction. But, in the future, this will increase to a great extent. Navigation through the shopping mall will become smooth, like never before. These apps will give the liberty to reserve the restaurants in advance.

14. Learning Spaces

Soon, you may also find reading rooms in shopping centers, this is following what you earlier said that future shopping malls are going to be more about wellness and learning.

These shopping malls will incorporate a vast library of books to read from.

15. Classroom Retail

This is another exciting idea that can help companies to interact with the customers in a better way. Classroom retail involves various brands organizing gatherings or seminars, including presentations of their services or products to attract potential customers.

These presentations can include the manufacturing process of the product and the people behind the product’s creation. This is an excellent way of engaging customers in a better way. Future Indian shopping malls are going to educate you at the same time and provide entertainment.

Conclusion

So, we have reached the end of this article. We hope you got an insight into the wonderful things that will enhance your experience in the future in a shopping mall. We can say that there are endless possibilities; we are going to see these things in reality in the future.

Health and Fitness Centers – The Way to Pick the Best

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With so many health and fitness centers coming up in the nearby localities, you need to consider a few points before choosing a health and fitness center. The factors to be considered are -Convenient Location – For a successful fitness program, you need to select a center that is convenient to reach and one which has got ample parking space. If you have to spend most of your time trying to find a parking slot for your car, you might lose interest in going back to that fitness center.Try before finalizing – Most of the health and fitness centers usually are ready to give a trial membership or a day pass, before you enroll. Try the services of one or two centers and get the feel of the atmosphere in the gym. Try going to the fitness centers in the time slots that you usually prefer to workout and get a feel of how crowded is the place or how long is the wait time for a particular equipment. Try working out with few equipments and see how they are. If you can, try speaking to some of the fitness center members and find from their experiences.Find out, whether you get what you want – If you have children and need a facility where they can be left while you are working out, contact various health centers and find out from them if they have a facility where your children can be left. Once you narrow down to those centers with facility for childcare, make sure, you leave your children in the facility once and see if it is safe to leave your children there. If you are interested in taking up other activities like yoga or meditation, make sure that you take them once and see if you like them before signing up for the health and fitness center.Find out about the training staff – If you wish to get guidance from a trainer or even plan to hire a personal trainer, see to that you speak to the training staff and find out whether they can provide you the required assistance. See if the staff at the health and fitness center is friendly or easy to approach.Cost Factor – Before signing on the dotted line find out clearly about the membership fee and also find out if there are any hidden fees or any additional prices for using another centers facilities such as swimming pool or the locker service, etc. This should be the most important and the deciding factor before finalizing a health and fitness center. Also, check if they have any corporate discounts available and find out if you are eligible for it. Though boring, read the contract before signing, just to be on a safer side and to find out if there are any terms which you are not aware of.By keeping the above mentioned factors in mind before finalizing on a health center, you are sure to be satisfied with the services offered by them.

How to Employ Leverage in Your Business With Marketing Automation Software

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When you can take your typical sales process of selling one-to-one…… And flip it on its head and sell one-to-many. Congrats! You have successfully employed leverage in your business.Marketing Automation Software allows you to employ leverage in your business: To supercharge your marketing and sales.Leverage is typically the defining difference between a successful business and a SUPER successful business.How much leverage are you employing in your business now?What about your Customer Value Optimization (CVO)?Having all these tools at your disposal is great for promoting your products and services.But what about your CVO?Have you maximized the lifetime value (LTV) of your customer?The goal is to design a marketing funnel that makes it easy for your customers to buy all or most of your product or service offerings again and again…A marketing funnel strategy is absolutely essential to optimizing the profitability of your business.And it’s the key to deriving the most value from your Marketing Automation Tools.Without a high converting marketing funnel, all you have is an engine that’s not moving very fast…Marketing Automation Software is business changing technology.Infusionsoft, AWeber and Meet Edgar will allow you to stay in touch with prospects and customers…… Automatically.However, this doesn’t mean NO effort (although once you get your routine down it can FEEL effortless).You still have to create the content and messages you’d like your audience to experience.Marketing Automation Software allows you to systematize and organize your marketing beyond anything you ever thought possible.You can literally take a new lead and guide them through your sales process, on auto-pilot.InfusionsoftInfusionsoft is the only all-in-one sales and marketing automation software for small businesses that combines CRM, email marketing and e-commerce.KEY FEATURES:

CRM

Marketing Automation

E-Commerce

Built-in metadata and keyword fields

Drag and drop to craft and publish landing pages

Web Forms

Social Sharing

Easy Publishing, Landing Pages

Email marketing, Automated Campaigns

Multimedia marketing management

Marketing reports

Scoring tool

Referral Program Management

Track orders, sales totals, accounts receivables

Payment Processing

Lead Scoring & Distribution

Quotes & Orders

Opportunity Management

Sales Reports

Multimedia Marketing
BENEFITS:

Simplify Sales Activities

Qualify and Distribute Leads

Automate Sales Tasks

View Sales and Conversion Reports

Manage Opportunities and Pipelines

Capture Leads with Web Forms

Segment Customers

Manage Your Calendar and Tasks

Import and Manage Data
MARKETING

Build Relationships with Campaigns

Follow-Up with Smart Autoresponders

Share Content Socially, Measure Results

Look Professional with Attractive Emails

Get to the Inbox with 99% Deliverability

Capture Leads with Web Forms

Track Results with Reports

Get Personal with Behavioral Triggers

Market Offline with Multimedia
E-COMMERCE:

Create a Storefront and Shopping Cart

Create Electronic Order Forms

Sell More with Discounts, Upsells and Trials

Offer Payment Plans

Trigger Post-Purchase Follow-Up

Invoice and Collect Electronically

Manage Product Inventory and Fulfillment

Grow through Affiliate Programs
AUTOMATION

Build Smart Campaigns

Qualify and Distribute Leads

Automate Workflow

Create Smart Promo Offers

Invoice and Collect Automatically

Track and Deliver Products

Create Personalized Communications
Over 23,000 small business owners use Infusionsoft to get organized, save time and grow sales. The one-drawback to Infusionsoft is that it’s NOT plug-and-play. It takes time to learn.But it’s time well spent.AWeberAWeber Communications is popular for its superior autoresponders and is a solid performer in most aspects of email marketing.KEY FEATURES:

A/B Split Testing: You can create A/B versions of an email campaign and test to see which version is more successful.

Alias Email: You can create an alias email address to send email blasts from.

Autoresponder: You can create auto-response emails.

Image & File Hosting: AWeber will host the images and other documents used in your campaigns.

Integration: The product can integrate with other software applications or websites.

RSS to Email: Emails are automatically sent when an RSS feed on a website or blog is updated.

Scheduling: You can schedule the specific time and date of your email blasts.

Social Media Sharing: You can share directly through social media websites.

Triggered Campaigns: You can create auto-responding campaigns that are triggered by customer behaviors.
BENEFITS:When it comes to campaign effectiveness: There’s a lot more to keep your eye on besides revenue numbers and subscriber counts.To really understand how your campaigns are working, you need to look at how your customers are interacting with your emails.AWeber provides just this kind of data, which is accessible at any time through AWeber’s email reporting dashboard.You can bring up charts that show how many of your contacts opened your emails and how many clicked on the links within your message.This kind of information tells you a lot about how engaging your emails are and helps you identify problem areas to solve.You can also bring up data on your subscribers, including location information.And records detailing when and why customers unsubscribed from your list.Although most email marketing companies provide access to some customer data:AWeber provides you with exact information you need to create better, more effective campaigns.Meet EdgarEdgar is a social media scheduling tool like no other.Instead of publishing your updates just once and throwing them away like yesterday’s trash:Edgar carefully catalogs them in a limitless library that you build over time.FEATURES:

Facebook profiles, fan pages, groups

Twitter

LinkedIn

No software, downloads, or plugins

required

Compatible with Firefox, Chrome, and

Safari
BENEFIT:All of your updates are sorted into categories that you create and publish on a schedule that you choose.So Edgar publishes what you want, when you want it.No manual scheduling, no busywork, and no hassle: just the peace of mind that only Edgar can provide.And the first question our clients often ask us:
“What kinds of tools and software are needed for Marketing Automation…
“… And how much does it cost?”
I think this is a fair question. It’s important to understand the process of moving your business online.This shouldn’t frighten you. The reality is: MOST businesses are hybrids. For instance, you might start advertising online.Then bring your prospects offline, for an appointment or consultation, to begin the sales process.Some businesses begin advertising offline. Then bring their prospects on-line in front of their sales pages or applications…… And then off-line again for an appointment.Either way, nowadays marketing automation software plays an important role in your business.It allows you to sell more of your products and services. MORE efficiently online.

Learn Digital Photography – Digital Cameras Classified

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With the freedom of expression and the plethora of alternatives it offers, photography is one of the most popular and widespread of all art forms. Whether it’s a dear memory you wish to preserve or an intricate work of art you find your expression in, photography has many takers, each of whom assimilate the art in their own unmistakable style. From bulky cameras trailing yards of film to state of the art pieces which capture images even faster than you blink, cameras have come a long way since their inception. Digital cameras, the latest to join the bandwagon, have opened up new vistas in the flexibility they offer as well as the crystal clear images which they produce, thus making them a hands-down favorite with casual and commercial photographers the world over. But when it comes to selecting your own digital camera, how do you know which one’s the best for you?With technology growing in leaps and bounds, digital cameras, too, have seen many changing faces and features. But to first understand which camera is best suited to your needs, you have to first isolate the purpose which your camera will serve. This is because every make and model of cameras has been developed to suit a certain blend of requirements. Thus, although a high speed camera may be the best bet for a professional sports photographer, it certainly won’t suit your needs if you’re buying it to take along on your family fishing trip. Also, if you’re very particular about the amount of dealing in your images, you would certainly de well to know that several of the sleeker, more compact versions are not equipped with many of the more advanced features as their primary purpose is to ensure portability.You would then need to progress to acquainting yourself with the nitty-gritty or the technical aspects that belong to the field of digital photography. the LCD, or screen that most digital cameras boast of, make a welcome addition to the conventional viewfinder as they allow the photographer the alternative of viewing his image before and immediately after he captures it. However, if the viewfinder has been replaced by the LCD, it may compromise the quality of images, as you will no longer have the option of holding your camera to your face, which grants you a lot more stability. Instead, you will be forced to hold the camera at an arm’s length which will result in distorted and blurred images.Many novice photographers are also unaware about the difference between the optical zoom and the digital zoom. It is crucial that you recognize this difference as it will greatly influence your pick. The optical zoom relies on the more conventional method of magnifying the image that you want to capture while the digital zoom doubles the size of the pixels, leading to fuzzier images. As many expert photographers will recommend, a stand goes a long way in determining that your images are as crystal clear and steady as you would want them to be. Remember to check the number of mega pixels your camera allows. This is because the higher the number of mega pixels, the clearer the quality of your images is bound to be.Once you have ascertained your requirements and brushed up on the basic technicalities, you can then proceed to examine the various models available and measure their pros and cons. Narrow down your shortlist as per those models that meet your budget and requirement and discard those that do not. You can also seek the advice of the expert reviews that are published in many major photography magazines and periodicals, which will also keep you abreast with the latest technology and grant you many tips and suggestions.If you are too used to the conventional manner of photography, clunky camera, film et al, but would still like the clarity and precision that digital photography has to offer, you can also scan your photographs into the digital format after which they can be worked on with editing software. You can also hire online photo services to take over this task for you and even have them rework your photographs to eliminate blemishes like red eye and partial overexposure.The best of all the advantages that digital photography grants you is to be able to practice your skills to your heart’s content without having to think about the enormous film bills you are raking in. instead of printing them out, you can directly transfer them onto your computer from where you can print them out, email them or even design a unique photo-card. The opportunities are endless and awaiting at your doorstep. So take that first step to choosing your ideal digital camera today and explore your creativity to its ultimate!