blu eCigs Brings Sleek New Look To RLL’s No. 15 Indy Car at Houston Grand Prix Event

BROWNSBURG, Ind. (September 26, 2013) – Rahal Letterman Lanigan Racing (RLL) announced today that blu eCigs, the elec­tronic ciga­rette brand widely known for supe­rior style and quality, and the team will enter the Shell and Pennzoil Grand Prix of Houston double­header with a completely recharged look and feel to their Indy car, coated with a sleek matte black body and elec­tric blue high­lights. Graham Rahal, who last competed on the track in 2007 and finished in second place, will pilot the all new design in races on October 5 and 6.  blu eCigs has taken a promi­nent role in open-wheel racing across the Indy car team as asso­ciate sponsor of the No. 15 Indy car driven by Graham Rahal for the full 2013 season.

blu eCigs will also be on-site in the enter­tain­ment area during the Houston Grand Prix event providing adult smokers with the oppor­tu­nity to sample blu dispos­able prod­ucts in their choice of Classic Tobacco or Magnif­i­cent Menthol flavors.

We are excited to continue to lead the charge as primary sponsor of the Houston Grand Prix, a three-day event that we know will be brim­ming with energy,” said Matt Coapman, VP of Marketing at blu eCigs. “We have received an over­whelming response from our recent involve­ments earlier this racing season and are looking forward to bring the remod­eled #15 IndyCar out on the track in Houston.”

Since its incep­tion in 2009, blu eCigs has consis­tently led the charge to intro­duce e-cigarettes as a new class of smoking alter­na­tive to the US market and has done so in a prag­matic way — always keeping the customer expe­ri­ence as the central focus. In April 2012, blu eCigs was acquired by Loril­lard, Inc., solid­i­fying blu eCigs as a market trail­blazer and further advancing the tremen­dous growth oppor­tu­nity repre­sented by the e-cigarette cate­gory. Today, North Carolina-based blu eCigs continues to set the stan­dard in product inno­va­tion and respon­sible marketing.

It is wonderful to be asso­ci­ated with an inno­v­a­tive, pioneering company like blu eCigs that is so committed to design,” added Bobby Rahal, co-owner of Rahal Letterman Lanigan Racing with CBS LATE SHOW host David Letterman and Mi-Jack co-owner Mike Lanigan. “As an owner, my goal was to always work with world-class compa­nies that are rele­vant to our team as much as the fans, and blu has certainly proven this for us throughout the 2013 IndyCar season.”

blu eCigs and Rahal Letterman Lanigan Racing (RLL) were recently invited to the legendary Indi­anapolis Motor Speedway for an historic test run on the speedway’s road course. Check out this video for an exclu­sive look at blu eCigs’ involve­ment throughout the full 2013 IndyCar season.

About blu eCigs Elec­tronic Cigarettes

blu eCigs® elec­tronic ciga­rettes offer the feel of tradi­tional ciga­rettes – without the tobacco smoke, ash, or smell.  Because they mimic the phys­ical act of smoking, blu eCigs offer a real­istic alter­na­tive to tobacco ciga­rettes, creating a vapor “puff” that evap­o­rates within seconds. blu eCigs made a conscious choice to offer a product that clearly is not mistaken for a tradi­tional ciga­rette, evident by the e-cigarette’s black casing and blue LED glowing tip when in use. With a lifestyle-driven design and inno­v­a­tive tech­nology to enhance the expe­ri­ence for consumers, blu e-cigarettes allow smokers the chance to take back their freedom.  blu e-cigarettes have been featured at high-profile awards shows, profes­sional motor­sports events, major music festi­vals, and more, and are used by A-list actors, musi­cians, and other celebri­ties around the world. Avail­able online and at retailers nation­wide, blu e-cigarettes come in conve­nient dispos­ables or recharge­able packs for regular use, with or without nico­tine, and in a variety of flavors.  Based in Char­lotte, NC, the company is a subsidiary of Loril­lard, Inc. (NYSE: LO).  For more, infor­ma­tion visit www.blucigs.com.

About Rahal Letterman Lanigan Racing

Rahal Letterman Lanigan Racing, based in Hilliard, Ohio and Browns­burg, Ind., is co-owned by three-time IndyCar Cham­pion and 1986 Indi­anapolis 500 winner Bobby Rahal, CBS LATE SHOW host David Letterman and Mi-Jack co-owner Mike Lanigan.  The team is in the midst of their 22nd year of compe­ti­tion and is attempting to add to their 30 wins (20 – IndyCar, 10-ALMS) – including the 2004 Indy 500 from pole with Buddy Rice — their 44 poles (29 – IndyCar, 15 – ALMS) and three series cham­pi­onship (1992 – IndyCar, 2010 and 2011 – ALMS).

- RLL -

For more information:

blu eCigs:

Alexis Hankh

(609) 279‑0050 x107

alexis@resoundmarketing.com