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Droplight to Return as Primary Sponsor of 2025 Rookie of the Year Louis Foster’s Entry
ZIONSVILLE, Ind. (October 27, 2025) – Rahal Letterman Lanigan Racing (RLL) announced today a long-term, multi-year extension of its partnership with Droplight, a full-throttle venture studio recognized for its bold brand strategy, media expertise, and innovation-driven approach to market growth. The partnership first began at the legendary 2025 Indianapolis 500, where Droplight debuted as the primary sponsor of the No. 45 entry for rising star Louis Foster, and leveraged the global stage of the NTT INDYCAR SERIES to accelerate exposure of their Desnuda Tequila brand.
In June it was announced that Droplight would continue as the primary sponsor of Foster’s entry from Round 8 of the NTT INDYCAR SERIES event in St. Louis through the end of the 17-race season. During that stretch, Foster earned his first INDYCAR pole at Road America en route to winning 2025 Rookie of the Year honors at the season finale.
Now, with a long-term vision in place, Droplight will continue to be the primary sponsor of the team’s No. 45 entry, showcasing a diverse portfolio of brands through INDYCAR’s dynamic platform. That includes standouts like Ichor Water, their Wisconsin-based hydrogen and alkaline beverage brand, which gained major exposure during the Milwaukee round. Droplight’s expansive ecosystem spans entertainment, tech, consumer brands, and media, bringing a unique and synergistic energy to everything RLL is building. Their growing presence in the Indianapolis market in particular includes partnerships with the Colts and Indy Eleven, cementing them as a major force across multiple sports properties.
QUOTE BOARD:
JOSEPH ANDERSON, CEO of Droplight: “We’re thrilled to continue our partnership with Rahal Letterman Lanigan Racing and to help carry the momentum we built together into the future. This collaboration embodies what Droplight stands for—innovation, authenticity, and performance that inspires. Through the RLL platform, we’re proud to amplify the voices of disruptive brands within our ecosystem such as Desnuda Organic Tequila, ICHOR Hydrogen Water, Pregame, RF Health, and Call Sign. Together, we’re redefining how purpose-driven companies connect with fans, athletes, and markets around the world.”
BOBBY RAHAL, Co-Owner of RLL: “From our very first meeting, it was clear that Droplight would bring value well beyond the racetrack. This long-term commitment solidifies a partnership built on creativity, performance, and shared ambition. We’re thrilled to keep building the future together.”
JAY FRYE, President of RLL: “A long term commitment from a partner like Droplight is something that all teams strive for and we couldn’t be more fortunate to have this relationship with the great group of people at Droplight.”
LOUIS FOSTER, Driver of the No. 45 Droplight Honda: “Having Droplight not only return — but return in a multi-year agreement — is exciting. They first joined us at the Indy 500 with their Desnuda brand and I got to know the guys and girls with Droplight and they are a great group of people. They are super creative, fully engaged and always looking at how to elevate everyone around them. They are also expanding into other sports which is exciting since that synergy will help all of us collectively. I can’t wait to see what the future holds.”
About Rahal Letterman Lanigan Racing
Rahal Letterman Lanigan Racing, based in Zionsville, Ind., is co-owned by three-time IndyCar Champion and 1986 Indianapolis 500 winner Bobby Rahal, former CBS Late Show host David Letterman and Mi-Jack co-owner Mike Lanigan. In 2026, the team will compete in its 35th year of competition and will attempt to add to its 30 Indy car wins – including the 2004 Indy 500 from pole with Buddy Rice and the 2020 Indy 500 with Takuma Sato — their 38 poles, 112 podium finishes and 1992 series championship. The team also competed in the American Le Mans Series from 2009-2013 as BMW Team RLL where they won both the Manufacturer and Team Championships in the GT category in 2010 and swept all three GT titles in 2011 – Manufacturer, Team and Driver. In 2012, the team finished second in the Team Championship and third in the Manufacturer Championship and in 2013, the team finished second in the Driver, Team and Manufacturer Championship. From 2014 to 2021, BMW Team RLL competed in the GTLM class of the IMSA WeatherTech SportsCar Championship with a two-car program. In 2022, BMW M Team RLL competed in the GTD PRO class in IMSA while simultaneously ramping up for a two-car program in the much-anticipated GTP class in IMSA for 2023. In total, the team earned 25 wins – including the 2019 and 2020 Rolex 24 at Daytona endurance races, 34 poles and 107 podium finishes. BMW M Team RLL highlights also include second-place finishes in the Manufacturer, Team and Driver championships in 2015 and 2017 and being named the 2020 Michelin North American Endurance Champions.
About Droplight:
Droplight is a venture studio and strategic partner for brands, founders, and institutions ready to scale with purpose. From investment and brand strategy to media production and market activation, Droplight ignites growth and delivers measurable impact across industries. — www.droplight.com
About Desnuda Tequila: In a world of industrial spirits and celebrity tequila, Desnuda stays small by choice. They roast their agave in stone ovens. They ferment in closed tanks for purity. They distill in copper stills guided by the experience of generations. Every batch is made the long way, because it’s the only way that feels honest. – www.desnudatequila.com
About ICHOR Hydrogen Water: ICHOR Hydrogen Water is a performance-driven hydration brand that infuses purified water with molecular hydrogen and balanced alkalinity to support energy, recovery, and cellular health — redefining what it means to drink with purpose. – www.ichorwater.com
About Pregame: Pregame is a leader in creating sportstech products that will transform how people experience and engage with the culture of preparing their bodies for physical activity. – www.getpregame.com
About RF Health: At Recovery Force Health, their mission is to be a leader in providing innovative devices and digital health solutions that alleviate unnecessary barriers for healthcare professionals. They invented the world’s first wearable therapeutic compression device that also measures and displays real-time patient compliance (wear time) and mobility data. – www.rfhealth.com
About Call Sign: Call Sign is an American-designed and built timepiece brand crafted for land, sea and air—engineered for individuals who don’t need extra complications to get the job done and built to perform wherever their mission leads. – www.mycallsign.com
