Engage Mobile Solutions and Rahal Letterman Lanigan Racing have teamed up to bring fans inside the helmets of the RLL Racing Team at the Indianapolis Motor Speedway. Using multiple pairs of Google Glass, the firm captured a practice session and pit stop featuring Graham Rahal, Bobby Rahal and the pit crew of the RLL Racing Team. Sports fans and technology lovers alike will want to catch a glimpse of the ground-breaking video, which debuts today.
INDIANAPOLIS | May 7, 2014 — Ten members of Rahal Letterman Lanigan Racing (RLL), a premier team competing in the Verizon IndyCar Series, made history April 30 as they tested the latest technology from Google Inc. — Google Glass — at the famed Indianapolis Motor Speedway. Viewers can step inside the world of racing with the crew today, as Kansas City, Mo.-based Engage Mobile Solutions releases the real-time video, which features RLL driver Graham Rahal, co-owner and Indy 500 winner Bobby Rahal, and the RLL Racing team’s pit crew.
The video uses cutting-edge technology to tap into the exciting world of motorsports via wearable computing. Rahal Letterman Lanigan Racing worked with Engage Mobile, to capture key moments inside the action of an Indy car on the track and a tightly choreographed Indy car pit stop.
“At Rahal Letterman Lanigan Racing, we are always looking to leverage the latest technology for our National Guard Honda program,” said Bobby Rahal, Indy 500 winner and co-owner of RLL. “We were excited to work with Engage Mobile to experiment with the latest wearable technology from Google before it is available to the general public.”
The video showcases the “real time” perspective of Graham Rahal and highlights other members of the pit crew as they scramble to provide a full pit stop including tire change and refueling in mere seconds.
“Racing is all about shaving hundredths of a second from your lap time and pit stops, and our team is looking for every opportunity to get better and faster,” said Graham Rahal, driver of the No. 15 National Guard Honda. “The video allows the public a personal view of our fast-paced world and allows us to look for ways to become even better.”
“It was a delight to work with RLL Racing -– one of the top teams in the Verizon IndyCar Series – at the most famous track in the world,” said Matthew Barksdale, president of Engage Mobile Solutions. “We are always looking for ways to help companies use mobile technology to drive their business, and RLL is a great example of a company looking to gain a competitive advantage through the use of technology.”
Google Glass, a wearable computer with an optical head-mounted display, provides information in a smartphone-like, hands-free format. This innovative new technology allows users to interact with the Internet via natural language voice commands to perform tasks like navigation, accessing the Internet, texting, taking pictures, and shooting videos. Google Glass has been developed by Mountain View, Calif.-based Google Inc. in the Project Glass research and development phases. Google Glass is an experimental product that will not be made available to the general public until later in 2014.
Engage Mobile is working with Google to develop software and explore unique applications of Glass like compiling the Rahal Letterman Lanigan Racing video project at the Indianapolis Motor Speedway.
About Rahal Letterman Lanigan Racing
Rahal Letterman Lanigan Racing, based in Hilliard, Ohio and Brownsburg, Ind., is co-owned by three-time IndyCar Champion and 1986 Indianapolis 500 winner Bobby Rahal, CBS LATE SHOW host David Letterman and Mi-Jack co-owner Mike Lanigan. In 2014 the team will begin their 23rd year of open wheel competition and attempt to add to their 20 wins – including the 2004 Indy 500 from pole with Buddy Rice — their 29 poles, 80 podium finishes and 1992 series championship. The team also competed in the American Le Mans Series from 2009-2013 as BMW Team RLL where they won both the Manufacturer and Team Championships in the GT category in 2010 and swept all three GT titles in 2011 – Manufacturer, Team and Driver. In 2012, the team finished second in the Team Championship and third in the Manufacturer Championship and in 2013, the team finished second in the Driver, Team and Manufacturer Championship. In 2014, BMW Team RLL is competing in the TUDOR United SportsCar Championship with a two-car program in the GTLM class and will attempt to add to their 10 wins and 47 podium finishes. For more information about Rahal Letterman Lanigan Racing, visit www.rahal.com or contact Kathi Lauterbach at klauterbach(at)rahal(dot)com.
About Engage Mobile Solutions
Engage Mobile Solutions is an award-winning mobile app and mobile software development company with a focus on mobile strategy and mobile marketing. Based in Kansas City, Mo., the firm helps companies leverage mobile technology and drive profitability through increasing revenue, decreasing costs, and managing risk. The company was named one of the “Most Promising Enterprise Mobility Companies in the United states” by CIO Review, chosen as one of the “Top Companies in Kansas City With Under 25 Employees” by Thinking Bigger Business Media, and has been selected a finalist for the 2014 “Appy Awards” by MediaPost. For more information about Engage Mobile Solutions, visit www.engagemobile.com or contact Matthew Barksdale at mbarksdale(at)engagemobile(dot)com.